Aaron Sinclair began consulting in 2007, leading to the foundation of PNL Consulting in 2009. Aaron has a diverse background with more than 15 years of business experience from manufacturing to finance to construction. He has worked in senior strategic positions within various organizations to improve business management expertise including operational effectiveness and creation of robust financial management systems.

Dennis Callaghan joined PNL consulting in 2012. Dennis is an accomplished financial officer with exceptional theoretical knowledge of accounting and practical financial, cash flow modelling, budgeting and strategic planning skills. Dennis has demonstrated leadership skills and a passion for strategy. Dennis was Chief Financial Officer for the Northern Development Initiative Trust from Nov 2009 to Nov 2012, managing $180 million of market investments.

Lisa Murray joined PNL Consulting in 2013 after consulting on her own for three years with several clients, including The University of Calgary; SMP Engineering and Fundamental Technologies. Lisa is a HR Professional/Consultant specializing in guiding owners, directors, and partners through strategic planning, recruiting, employee/labour relations, and performance management scenarios.

Dean Sinclair has spent more than 15 years in the forest industry in British Columbia and New Zealand and 13 years providing safety management system consulting and safety auditing in British Columbia and Alberta. In addition to his forestry work, Dean has spent his recent years focusing on industrial safety. He works with business to provide a wide range of professional safety consulting services including "Safety Manager for Hire", safety program development, updates, and safety training.

Vonda has over 30 years of accounting experience. She leads accounting projects with a personal, hands-on approach based on understanding the subtleties of every individual client. Throughout her career, Vonda has been in numerous audit, accounting and advisory roles. This experience combined with her work with PNL Consulting has provided her with a strong background in accounting and finance along with exposure to a variety of industries. This enables Vonda to clearly understand the needs of her clients and effectively manage and dissolve administrative issues and successfully develop correctional plans to solve them.